2025
Background
Apraj is a real estate company based in the UAE offering premium residential and commercial properties. The project aimed to redesign their digital presence to better reflect the brand’s credibility and provide users with a seamless experience for exploring listings, discovering projects, and connecting with agents.
Core problem
The existing website lacked modern UX structure and visual consistency. Users struggled to browse listings, filter properties efficiently, or understand Apraj’s brand value. The overall experience didn’t align with the standards of a premium real estate firm in a competitive market.
Redefined the website architecture to improve discoverability of listings and projects.
Designed a clean, elegant interface that balances visual appeal with usability.
Focused on a mobile-first approach to ensure a smooth experience across all devices.
Established a modern design system to unify UI components and brand visuals.
Steps Taken
Research & Benchmarking — analyzed leading UAE real estate platforms to identify best practices and user expectations.
Information Architecture — mapped clearer navigation for key flows: property search, agent contact, and project details.
Wireframing & Prototyping — structured a scalable layout emphasizing imagery and location data.
UI Design — created a refined visual style featuring neutral tones, ample whitespace, and high-quality property visuals.
Interactive Prototype — built a clickable prototype in Figma to demonstrate navigation, filters, and search behavior.
Key Improvements
Simplified user flow for searching and filtering properties.
Introduced detailed project pages with gallery, map, and inquiry options.
Improved brand perception through modern typography and layout hierarchy.
Delivered a design system adaptable to future modules like mortgage tools or agent dashboards.
Results and Impact
Enhanced Apraj’s digital identity to match its premium market positioning.
Improved lead generation by making property discovery and inquiries effortless.
Established a scalable, design-driven foundation for future website and mobile app expansion.
Delivered a user-centric, high-end experience that reflects the quality and trust Apraj stands for.