2024
AL Dar Real Estate
https://www.behance.net/gallery/158865055/AL-Dar
Background
AL-Dar is a real estate company that aims to provide a seamless property browsing experience. The project involved designing a modern and intuitive website that helps users easily explore properties, access essential details, and connect with agents effortlessly.
Core problem
Users often struggle with cluttered interfaces and lack of relevant filtering options when searching for properties. The challenge was to create a clean, user-friendly design that enhances the browsing experience while maintaining a professional and upscale brand identity.
The Approach for Al Dar
To solve these issues, I followed a structured UX/UI process, ensuring a smooth and engaging experience. The approach focused on user-centric design, usability enhancements, and an elegant visual identity.
Steps Taken
User Research & Analysis – Studied user behaviors and pain points in real estate platforms.
Wireframing & Information Architecture – Created intuitive layouts to streamline navigation.
UI Design & Visual Hierarchy – Applied a modern aesthetic with clear typography, structured grids, and engaging visuals.
Filtering & Search Optimization – Enhanced property search with smart filters and categories.
Interactive Prototyping & Testing – Ensured usability and refined based on user feedback.
Bullet Points: Key Improvements
✅ Clean and modern UI for effortless navigation
✅ Enhanced search and filtering system for better property discovery
✅ Engaging property visuals with high-quality imagery
✅ Improved call-to-action elements to boost inquiries
✅ Mobile-responsive design for seamless browsing across devices
Results and Impact
Increased Engagement: Users spent more time exploring listings due to an improved interface.
Higher Conversion Rates: Enhanced CTAs and search filters led to more inquiries and connections with agents.
Better Brand Perception: The sleek, modern design reinforced trust and credibility in AL-Dar’s services